Steve Nelson - May 2007
It's a question we get asked quite a bit, so we've put together a handy overview of why email marketing might be right for you. It's best to understand exactly what email marketing is before looking at how it's used.
Probably the best definition of email marketing comes from what it is not. It isn't random and poorly targeted, it isn't overhyped and it definitely is not unsolicited. Evidently email marketing is a permission based form of promoting yourself, information, product(s) or service via HTML or TEXT email campaign(s)
Essentially there are a few key guidelines to email marketing that we work by. We'll touch on each of these ones briefly, as each have considerable context as to why email marketing is right for you.
So now we know what email marketing is and the key guidelines for making it work. Let's take a squiz at why email marketing will work for you.
Having deployed hundreds of campaigns for as many clients, we've seen email marketing used for a variety of reasons to promote an even broader range of services or products. Email marketing isn't a perfect science, as it takes time to establish not only your subscribers but also the tone of your campaigns.
Our experience has shown us that subscribers that are specifically targeted respond faster than those who are not. This is commonly seen via reports within SynergyMail, showing you who opened the campaign (and when) as well as what links the subscriber clicked on.
Getting your message out there starts with a template that you add content to yourself. For example using SynergyMail gives you the capacity to manage your own campaigns, send at intervals which suit your recipients and measure your results (as they happen).
Growing your subscriber list is easier by having a subscribe form on your web site which feeds directly into SynergyMail. The ongoing management of your list is also easily managed as SynergyMail takes care of what we call list hygiene (removing those who've unsubscribed, bounced or marked the email as spam). It's just another mechanism to ensure you're compliant with current privacy laws.
We've written in the past about getting your PageRank up, a few tips on dabbling in AdWords and even looking at the best way to track visitors to your web site with Google Analytics. There's been a lot said about ensuring that your web site is up-to-date and really that hasn't changed at all. Essentially the best way to look at Email Marketing is that it's a tool to further promote content on your web site, a product, service or even just good old information.
So is it right for you? Most certainly. We know that email marketing will work for everyone, yes it's a bold statement, but think of email marketing as something which you can tweak to your own needs, an avenue which when given considerable attention will grow into something truly dynamic for you or your business.
Want to know more? Drop us a line ...